Many small business owners in Cameroon believe their businesses cannot benefit from having a website or that a website is not within their budget. Many small businesses in Cameroon has got no online presence thus limiting products and services to just one location. Many local entrepreneurs think because they can’t afford or don’t use a computer, neither do their potential customers. These are all misconceptions. These 5 reasons will make it clear to why your company NEEDS a professional website, no matter what size your business.
1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
We are in the revolutionary times where the internet has democratized technology .More and more consumers use the internet to search for the products or services they need. Trust me, your small business will gain credibility and maximum exposure by operating a website. Likewise, if your business has a home made a website ,its advice able to give it a professional touch. What I mean is, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. Don’t forget the fact that customers are very sensitive when it comes to choosing products and services. Customer may consider your business not being serious if you lack a website and have zero online presence.
2. A WEBSITE SAVES YOU MONEY
As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running its gonna save you a lot of money. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.
3. IT IMPROVES CUSTOMER SERVICE
Your business website is the appropriate platform to provide adequate customer service to your customers. So many companies upload video tutorial which educates customer how to operate products, installation, and servicing. By including a FAQ page to your website, adding articles or uploading newsletters will go a long way to answering all your customers’ questions. A website helps you keep customers up-to-date and provide them with value added service by sharing information on your website.
4. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
5. IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.