When you finally decide to give an online presence to your business by establishing a website, choosing the right domain name for your website is very imperative. The right domain name will help you your target customer and search engines. You should probably take that luxury of time and meticulously choose the right domain for your website that makes sense now and then. We present you 7 tips that will help you choose the best domain name for your website.
1 Do a comprehensive research and competitors analysis
Before rushing to choose a domain name, it is appropriate for you to carry out some findings. Check your competitor’s sites and domain names using a site like makonjohost.com. Don’t forget to Browse available domains by keyword or domain name using Media Temple’s domain name search tool.
2 Use keywords
It is paramount you understand a little bit of SEO (And Why It Matters)? As a matter of fact, your domain name is one of the conducive places to make use of your keyword . This is because customers will use this keyword to search you on search engines. For example, if your keyword is “afro hustler”, then it’s best to use it at the beginning of your domain name afrohustler.com which is better than hustlerafro.com.
3 Buy a domain name that’s shorter rather than longer.
When a domain name is longer, the harder it is for people to remember it.Moreover, lengthy domain names have a greater chance of someone misspelling one of the words. Sometimes we fall in love with certain domain names but in the course of purchasing, we discover its unavailability. But let me make it clear to you if you have a single word you really like that is not available.You should try adding an adjective or verb in front of it and seeing if those variations are available. A domain name is part of your brand and make sure it matches how you want people to think of you.
4 It’s good you stick to .com if you can
Most people are very verse with .com and it easy to recall. It’s good you stick to .com if you can but this does not necessarily mean those with the other extensions (.net, .info, .org, etc.) can’t be used. Most of the time we get worried and feel reluctant to buy domain names when .com is not available at the moment. But let me assure you that other domain name extensions will also do you good and what really matters is the value your business offers.
5 Don’t buy a domain name that’s too similar to an existing site
Avoid domain names that are similar to those sites with a higher domain authority will beat you hands down when it comes to search engine optimization. Even if the term isn’t trademarked, don’t buy domains that are just a variation of another domain name. This means avoiding plurals if the singular is taken (mediatemple.net vs. mediatemples.net), hyphenating a phrase (media-temple.net), or adding “my” or some other preposition (mymediatemple.net). Alternately, you might consider buying these variations yourself and set them up so that if someone types one of the variations, they are redirected to your main site.
6 Beware of trends
Anything that deals with something trendy will, like the trend, fade away. Stick with a classic name that will span the generations and not be tied down to a trend or fad. Deciding whether something is a trend or here to stay, is a matter of personal judgment, but it’s usually not too hard to tell.
7 Try to avoid numbers or hyphens
The act of using hyphens to separate words in a domain name its SEO unfriendly. Numbers and hyphen sometimes make it easier to read and for search engines to recognize the individual words. However, people often forget about the hyphens when they type domain names. If you decide to use hyphens in your domain name, don’t buy a domain with more than three hyphens.
Moreover, hyphens and numbers are a real problem because they don’t make something sound like a brand. They make it sound generic, or they make it sound strange.